How many times have you picked up and actually read through the ingredient label of a product before you either buy or consume it? If you're like the vast majority of people...probably not too many times. However, you should be. Once you start reading the labels of any consumable product you will realize how often you are overpaying for a product that is quite frankly, under-dosed or just plain full of junk. What does this have to do with transparency?
If you pick up any one of our products, you will see that we have fully transparent labels. In other words, you can see the exact ingredients as well as dosages that you are getting. Companies often hide behind a proprietary blend, that is a group of ingredients listed under one lump dosage. What this does is disguise the amount of each individual ingredient you are getting. Why? Well, it's more profit for them, dumping higher dosages into the cheaper products and there is no way of you knowing exactly how much of which ingredient you will consume. This leads you as a consumer with no possible way to actually tell the effectiveness of a product. Ingredients have clinically proven effective dosages, that is why studies are done - to see the range at which they work best. With a proprietary blend you can not dissect the information you really need to evaluate the effectiveness, or at the very least...value for your money.
Below you can find an example of just one of our fully transparent labels. This one is from our Pre-Workout PINNACLE™. Compare this to any other pre-workouts you might be taking, or look into taking in the future.
We are here to help you learn. That is, learn what ingredients are, why they are helpful to you and the dosages you should be consuming them at. Once you become a savvy supplement user, you will be able to decipher between the good, the bad and the ugly in order to find what will work best for you in aiding your goals.
There is absolutely nothing good for the consumer that comes from a proprietary blend. Our suggestion is to avoid them at all costs. If you're putting in the work at the gym, go ahead and put in the money for a quality line of supplements...and you will notice the difference. But don't just take our word for it, try it and you'll see.